I Lost a Listing Because I Was Honest — And I’m Okay With That
I lost a listing the other day… because I was honest. Yep, you read that right. As a realtor, it’s my job to come into any listing appointment prepared. Usually, I know I’m up against a couple of other agents, so I reinforce my selling strategy with current data and my killer marketing plan. The m
10 Things Every Homeowner Should Do BEFORE Putting a "For Sale" Sign in Their Yard
Before you list your home for sale, there are a few key things you can do to help it shine in photos and impress buyers during showings. Here are my top 10 tips every homeowner should do before putting that “For Sale” sign in the yard! 1️⃣ Replace Shower Curtains I would replace all of my shower
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Behind the Scenes: Marketing Strategy for a New Construction Project
I met with a builder last week about a new construction project that they have hired me to represent. This morning, my team and I mapped out a full-on marketing strategy for this specific build. Everything from creative staging, property presentation, social media PAID ads, strategic pricing, printe
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